Friday, April 22, 2022 at 1:30pm EDT

Pfendler Hall, Dean's Auditorium (Room # 241)

Guest Lecturer: Dr. John List



Dr. John List will be the guest speaker for Purdue University’s 47th annual James C. Snyder Memorial Lecture on April 22 at 1:30 p.m. in the David C. Pfendler Hall of Agriculture, Dean’s Auditorium (Room 241), 715 W. State St.

List is currently the Kenneth C. Griffin Distinguished Service Professor of Economics at the University of Chicago and was recently named Walmart's first chief economist. His Snyder Memorial Lecture topic, “The Voltage Effect: Why do so many ideas fail to deliver on their promise when scaled?,” will focus on his research conducting lab/field experiments to understand behavioral economics and include topics related to his new book, The Voltage Effect, challenging the audience to rethink how they can make optimal use of scientific insights generated for policy purposes. Additionally, the first 150 people to arrive at the Snyder Memorial Lecture event will receive a free hardcopy of Dr. List’s latest book, The Voltage Effect, which released earlier this year.

The event is free and open to the public. The first 150 people to arrive at the event will receive a free copy of Dr. John List latest book, "The Voltage Effect: How to make good ideas great and great ideas scale."

Additional information about the speaker and schedule of events will be released in early March. For questions related to the event, please Tracy Buck at tbuck08@purdue.edu, 765-494-4191.  Official Event News Release.

Schedule of Events for April 22, 2022

8:15am - 9:15 am, Krannert Room # 758

Graduate Student Poster Competition and Judging

9:30am - 11:00am, Krannert Room # 758

Department Awards and Panel Discussion with APEX Award winners

11:30am - 1:00 pm

Invited lunch with APEX award winners

1:30pm - 3:15pm, Pfendler Hall, Dean's Auditorium, Room 241

Boehlje Chair Celebration

Introduction of Dr. John List, Kenneth C. Griffin Distinguished Service Professor of Economics at the University of Chicago 

Dr. List's presentation: "The Voltage Effect: Why do so many ideas fail to deliver on their promise when scaled?" 

3:30pm - 5:00pm, Pfendler Hall

Department Reception


History of the Snyder Memorial Lecture

The James C. Snyder Memorial Lecture is the Department of Agricultural Economics’ signature event at Purdue University. The lectures were established in February 1975 as an appropriate memorial to a distinguished member of the faculty. Funds are contributed by friends and corporations who wish to encourage the continuation of Jim Snyder’s professional efforts during his brief but brilliant career. As a highlight, a top professional in agricultural business and economics, or related areas, is brought to the campus to give a lecture and interact with staff and students. The Memorial Lecture, of general interest to all Department professional staff and students, is the high point of the visit. The lecture is open to the public with selected professionals invited as special guests.​

Purpose of the Lecture

  • To stimulate the intellectual environment of the Department for more creative research, teaching, Extension, and international activities. 

  • To recognize the professional contributions of Professor James Snyder in pioneering undergraduate curriculum in agricultural business management, and in the development and application of quantitative techniques for agribusiness research and training of graduates.

  • To contribute to the Department’s efforts to enhance and motivate excellence in all of its mission areas by bringing to the Purdue campus individuals who can offer unique contributions. 

  • To broaden the perspective of students by exposing them to outstanding professionals from other institutions, and close interaction both within structured situations and informal settings. 

  • To assist the faculty on specific assignments.

Previous Snyder Memorial Lecturers​ 


About James C. Snyder

March 31, 1930 - June 1st, 1974​

Dr. James (Jim) Snyder was born March 31, 1930 in Ontario, Canada. Jim completed his bachelor’s degree at Ontario Agricultural College in 1953 and came to Purdue’s Department of Agricultural Economics for graduate study, earning his M.S. degree in 1956 and a Ph.D. in 1962. In recognition of his excellence in research, Jim received a Ph.D. thesis award from the American Farm Economics Association (now the Agricultural & Applied Economics Association), the first such award earned by a Purdue student.

Jim Snyder joined the Purdue Agricultural Economics staff in 1957 as an instructor, quickly gaining prominence in the application of modern quantitative decision procedures to the problems of agricultural businesses. From 1954 to 1961 he also served in a part-time Visiting Professor capacity on the faculty of Goshen College.  Professor Snyder was an outstanding teacher of both undergraduates and graduate students as well as of businessmen. He was named Teacher of the Year for his outstanding undergraduate instruction and attained the rank of full professor in 1969. 

He was a pioneer in the practical application of management decision models to agribusiness. He successfully developed a compacted matrix approach to solving large and complex computer problems. He paralleled his academic success with the development of a highly respected business management consulting firm. His design of functional programs for management decision-making is well known, and his consulting activities gave him insight and opportunities to make his work relevant to every-day business needs.

Jim Snyder is remembered as a brilliant colleague whose work, standards and style are an inspiration to those following in his footsteps at Purdue University. We hope to encourage the legacy of farming, the importance of research and emerging technologies, as well as the networking of ideas and strategies with future James C. Snyder Memorial Lectures.

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